In this episode Joel and Chris suffer from some Skype lag and can’t hear each other very well. But more importantly, they talk about what they learned this week. Joel learned about extending the sales cycle to generate more revenue, and Chris learned about not taking on projects you aren’t the best suited for.
Episode 3: How to Start Implementing
In this episode, Chris and Joel provide some practical tips to start implementing a marketing strategy, using free online tools.
Talking Points
Episode 2: Getting Practical
In this episode, Joel and Chris tell you how they set up the website for NARJ and the services they used to make the podcast sound professional and credible. They also talk about specific, practical advice for marketing a contracting business online.
Talking Points
- NotaRealJob.com is built with WordPress
- Membership Plugin
- Skype
- Fiverr
- AudioJungle
- SEO
- Squarespace
- What You See Is What You Get
- Wix.com
- General contractor
- Help us figure out what we should call our fans! NARJers? NARJographers? NARJistas?
Episode 1: Dogfooding
In this episode, Joel and Chris introduce Not a Real Job, teach you about dogfooding, vanity metrics, and bringing social media into the real world.
Talking Points
- New York City
- Nova Scotia
- Dogfooding
- “That was very MBMBaM of me…”
- What is a community manager?
- Nordstrom labels ‘top Pinned items’ in store to help customers see Pinterest favourites
- Vanity Metrics