NARJ137: The Business of Disappointment

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narj-artworkNo guest this week because we had to re-schedule some stuff, sorry! Instead, Chris and Joel talk about business positioning. Why is it important in marketing and yet why is it so undervalued? Joel also loses hope in his own words part way through but things work out.

PS, I will be posting a screenshot of the much-discussed Google Doc on Twitter, so check for it there. – Lindsay

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