June 4, 2014 Lindsay Doebler 0

NARJ043: It’s a Wasteland

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avatarNow that we’re back from traveling to Orlando and South Carolina, we take this episode to continue chipping away at our questions. This week we’re talking about how to make an effective proposal and giving some tips for eCommerce marketers. We’re almost out of questions so make sure you send us some more. We’re also looking for some advice and ideas on how to help NARJ get more exposure so send us those thoughts too!

Quotes

  • “‘How does this influence our business goals’ not just ‘How does this make us look better’”
  • “The bigger picture is sales. That’s all you need to worry about.”
  • “It’s difficult to increase sales without knowing where your existing sales are.”
  • “If your marketing is causing things to be sold, it’s working.”

Talking Points

May 28, 2014 Lindsay Doebler 0

NARJ042: First Book Club

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avatarWelcome to our first ever NARJ Book Club! We decided to open this first one up for everyone to listen to, not just Mailing List subscribers. In this longer-than-usual episode we go over the great advice and writing contained in Ed Catmull and Amy Wallace’s Creativity, Inc. If you haven’t read it yet you definitely should! It’s not just full of insightful business advice – it’s also a great book to read for the story alone.

Quotes

  • “Can I be successful if I’m a nice person?”
  • “Too many managers think that culture doesn’t come from them.”
  • “If you have an open door policy you should probably have an open door.”

Talking Points

May 21, 2014 Lindsay Doebler 0

NARJ041: Choosing a Path

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avatarThis week we continue to chip away at those questions we have piled up. We discuss some of our strong opinions on things like MBAs and Pinterest for marketing and also go over the importance of writing and blogging can be for your career. In case you couldn’t tell from this episode, we are great at quotable lines!

Quotes

  • “Being able to demonstrate your knowledge will get you farther than your MBA in marketing.”
  • “If you don’t have a blog talking about marketing, you should.”
  • “Writing and then the act of promoting that writing is the best real life analog to marketing for a brand.”
  • “If you’ve gone 2 months and haven’t done anything new or learned anything new it’s time to leave.”

Talking Points

May 14, 2014 Chris Van Patten 0

NARJ040: The Reverse Bell Curve

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avatarThe talented filmmaker Benjamin Ahr Harrison joins us to talk about Kickstarter campaigns. He’s got some great advice on how you should approach making your video for your campaign. No big budget required! Joel drinks some appropriately named Writer’s Tears and we also talk about how videos can help your internet marketing outside of Kickstarter campaigns.

Quotes

  • “What is the project? Why should anybody care? Why are we doing a Kickstarter as opposed to funding it any other way?”
  • “If your site’s About page isn’t a video you’re making a mistake.”

Talking Points

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