We were on #MBMBaM! This week, we deconstruct the results of our first major ad spot on our favourite podcast (other than ours), “My Brother, My Brother and Me“. Was it successful? Did we see relevant results? How do you turn your body into hot dogs?

Talking Points

• MBMBaM #185 (with our ad!)
• Some basic stats, as of recording (measured between Jan 26–Feb 1):
  • 215 unique visitors
  • 480 page views
  • 1.79 pages per visit
  • 01:44 average duration on the site
  • 68.66% bounce rate
  • 78.36% new visitors
  • 370+ new subscribers
• Key Performance Indicators

Welcome new listeners! In this episode, we catch up with Joel’s writing project (it’s done! well… the first draft is, anyway). We also answer a question (sent in by our audio editor) on whether or not the iPad means the death of the desktop computer.

Talking points

• Rum Mixers
• iA Writer Pro
• Star Trek gadgets
• Dan Harmon, and his story circles

(Sorry for the audio issues on this one! We had a really bad Skype connection) Joel and Chris discuss building and working with teams, and all the things that can make you a leader instead of a manager. Also discussed: how working with remote teams are different from in-the-office teams, how Joel buys his team with drink and gifts (kidding), and other related topics.

It’s a dry episode, but we’ll make it up to you next week.

Talking Points

• Joel’s notes from the Podcamp Halifax talk that inspired this episode
• TeamSnippets
• Track podcast downloads through Google Analytics

This week we answer a listener’s question about the future of Facebook, give very vague predictions about the future of social media in general, banter a lot, and ignore Joel.

Also, please rate us on iTunes! It’s the best way to get people to listen (other than spamming your friends with the link).

Show notes

• Listener question from @allangates1
• Pew Research study on teen social media use (warning: PDF)
• 3 million teens left Facebook in the past three years, according to iStrategyLabs (published after recording); via @petershankman
• Rate us on iTunes

This week we answer your questions! Ever wonder how you can grow your social media audience for your small business? Well this is the show for you! In this episode, Joel and Chris drink grown-up drinks, talk about making ads for NARJ, and tell you how to grow your social media following.

Show notes

• Two If By Sea in Halifax
• Global Microbrand
• What your business actually sells